Hoj's Recent Work

2008 Reel

2011-02-09T13:25:00.000-08:00

VIEW 2008 SHOWREEL
It's here. Enjoy.

ABSOLUT: Thirty Days NY

2010-04-28T09:24:00.000-07:00

On April 8th, 2010 we launched an ABSOLUT creative collaboration with Thirty Days NY. This was a pop-up artist loft/performance space nestled in the heart of TriBeCa.

The idea was to become a bustling hive of evolving creativity with free events, an art exhibition curated by Family, and much more. Family is among the stable of creative organizations that we collaborated with during the making of the Spike Jonze short film “I’m Here,” and this current project is a natural evolution in the film’s lifecycle.

Although the space was exclusive to those in New York, we opened the project up to the global creative community online with thirtydaysny.com. We pushed all the creative content created in and around the Thirty Days space, letting everybody in.

ABSOLUT: NY-Z Featuring Jay-Z

2010-03-05T16:09:00.000-08:00

ABSOLUT: "I'm Here" Film by Spike Jonze

2010-02-11T14:38:00.000-08:00

ABSOLUT: Drinks Interactive

2010-02-01T14:55:00.000-08:00

ABSOLUT: Drinks Print

2010-01-31T14:19:00.000-08:00

ABSOLUT: Rock Edition Film

2009-12-02T12:16:00.000-08:00

ABSOUT: Rock Edition Print

2009-12-01T12:43:00.000-08:00

IN AN ABSOLUT WORLD, You're With the Band.

ABSOLUT: Anthem Print

2009-11-30T17:00:00.000-08:00

ABSOLUT: Anthem Film

2009-11-30T13:37:00.000-08:00

SNICKERS: Snacklish Translator

2009-10-30T13:45:00.000-07:00

As the digital portion of the Snickers euphemism campaign, we created an online translator that translates English into Snacklish. To pull it off, we first had to create the launguage, so we brought in a computational linguist and a few amazing writers and created a robust lexicon with an underlying phonetic algorithm. In addition to a microsite, we also ported the functionality into facebook, mobile, and online ad units. The translator got so popular that it was featured on Jimmy Kimmel, which brought us an 800% increase in traffic.

Spundae / Skills: Carnival

2008-08-15T15:21:00.000-07:00

VIEW SPOT
A promotional video for the Carnival event at the Regency Center in San Francisco. Had a blast working with Spundae and Skills to come up with a concept and theme to brand the new event. This piece is different from most of the work I've seen in the electronic dance community. Includes 3D work from LIONBRUSH, and soundtrack from DIRTYHERTZ. And a lot of weird stuff, which I like.

Nike: Beijing Nike Lab

2008-08-12T13:49:00.000-07:00

Launch Site
Nike's digital home for the 2008 Olympic Games. Tons of content to feature the amazing new line of products Nike created for the participating athletes.

FWA SOTM: August 2008

Nike: Maria Sharapova Gets Personal

2008-06-04T13:53:00.000-07:00

A cool project for Nike Women's summer campaign. Gave people a chance to meet Maria Sharapova.

Spundae - 15 Year Anniversary

2008-03-02T22:00:00.000-08:00

VIEW SPOT
This was a super fun project we did for Spundae's 15 year anniversary celebration. In conjunction with Ruby Skye and Beatport, we brought a new standard of integrated promotions to the club industry.

Nike: Kobe III

2007-12-22T12:10:00.000-08:00

VIEW SPOT
A pleasure working with Caio Lazzurri and Steve Tornello on this project for Nike, One Move Ahead. We shot a radical spot down in LA with Kobe Bryant (Director: Jesse Dylan). Massively happy with how it turned out.

Halo 3: Believe - Making It

2007-12-18T15:52:00.000-08:00

It was a real treat to get to work with some of the best in the industry on this project. Figured I'd post some pics from the shoot, post the credits, and try to give some idea of how we pulled this thing off. The idea was to memorialize the great hero of Halo, Master Chief. What better way than to build a monument to him ... a monument capturing a moment of the Battle of New Mombasa (in which Master Chief saved humanity). New Deal Studios was building the 30x40 foot diorama. Stan Winston Studios was building the figurines. And we wanted to bring this memorial online.

Using the 3D Maya file that New Deal was building from, we came up with the rough path we wanted to shoot. The Great Zanato (above - right) and I (above - left) went to New Deal Studios to shoot it. Matt Gratzner (below) was our director ... and also the guy that built the thing. We had 2 motion control rigs, an amazing crew, and 2 days. After seeing the thing in person, we knew we had to bring as much of it online as possible. To give users the chance to get right up close and appreciate the outrageous detail.

We came back with the footage and started putting it together. The team was amazing ... Thiago and I didn't sleep for a couple weeks. Matt slept a little, but not much. Kirk must have had 3 ulcers. Jason Gatt worked some serioius business on the architecture. Kevin and Alex tied it into a cohesive piece visually. The great Lazzurri handled a ridiculous title sequence. And Keith/Joel added another level of depth with their writing. Thanks to everybody involved. One of the best teams I've ever had the privelege of working with.

CREDITS:
Executive Creative Director: Rei Inamoto
Creative Director: John Jakubowski
Associate Creative Director: Thiago Zanato Tripodi
Creative Lead: Hoj Jomehri
Art Director: Kevin Hsieh
Copywriters: Joel Kaplan/ Keith Hostert
Creative Developer: Jason Gatt
Title Sequence: Caio Lazzuri
Senior Designer: Alex Lyman
Motion Designer: Matt Law
Associate Motion Designer: Rian Devos
Producer: Nancy Cardillo/ Larry Ewing
Senior Technical Project Manager: Kirk Kepley
Group Account Director: Simon Jefferson
Account Director: Erica Power
Senior Account Executive: Nicole Biondi
Diorama: New Deal Studios (Director - Matt Gratzner)
Figurines: Stan Winston Studio
Sound Design: Richard Devine

Halo 3: Believe

2007-09-14T16:54:00.000-07:00

Creative Lead: Interactive experience enabling consumers to interact with and explore every part of the climactic battle of New Mombasa in minute detail. Our goal was to portray the battle in a cinematic, immersive, and completely interactive online experience. The result is a very special piece of work that demonstrates the emotional impact of interactive filmmaking.

Launch Site

Buzz: Tons of chatter about this one. A very exciting launch. Check it out:
FWA SOTY: Please Vote!
FWA SOTM: September 2007
FWA SOTD: 9-20-07

Shoot Magazine: Agency Of The Year, Creativity, Digg, News Today, Nice To Meet You, Motionographer, Freakin Rad, Source Of Inspiration, Best Flash Animation Site, Freshen Me Up, Random Culture, Adranium

Target: Back To College

2007-07-31T13:35:00.000-07:00

An interesting project for Target utilizing the social network phenom. Essentially a flash site built within the Facebook framework. Thousands of members the first week ... and counting.

Forza Motorsport 2 Screensaver

2007-06-27T15:53:00.000-07:00

Did this screen-saver for the Forza Motorsport 2 site. The corvette's wallpaper generator on the site was really popular. Just had to do something with the lamborghini.

Xbox: Forza Motorsport 2

2007-05-16T12:17:00.000-07:00

The global launch of the Forza Motorsport 2 site experience is the culmination of intense, integrated work with one of the greatest teams I've had the privelege to be a part of.
Launch Site

Palm: OnTreo

2007-05-15T14:50:00.000-07:00

This was done for Palm's launch of the Treo 680 mobile device. With the microsite, we showed consumers all the things they could do with their Treo. We created an interactive film experience that allowed users to change a street corner while sitting at a virtual coffee shop. By interacting with the online Treo device, they were able to see their environment change.
Launch Site

Nike: Premium Performance

2007-05-14T15:50:00.000-07:00

Lead Creative Developer: Online experience housing site experiences for all the Nike Premium Performance branded products.
Launch Site

Coke: Sprite Sublymonal

2007-05-13T16:00:00.000-07:00

Creative Developer: Sprite Sublymonal campaign in association with Lost TV show. The experience brought images from Getty and data from Wikipedia into the interactive 3D environment dynamically. Included a video based alphabet section (code: tongue).

Nike: Summer Hoops

2007-05-13T15:38:00.000-07:00

Lead Creative Developer: Nike Summer Hoops campaign. Worked closely with artist, David Choe, to create a unique and original online experience.
Launch Site

Xbox: PGR 3

2007-05-12T16:07:00.000-07:00

Global launch for the Xbox Project Gotham Racing 3 title. Site experience that the user can actually drive.
Launch Site

Nike: Women's Cardio

2007-05-11T16:42:00.000-07:00

Creative Developer: Site experience for Nike Women Cardio.

Nike: Free Running

2007-05-10T16:47:00.000-07:00

Creative Developer: Site experience for Nike's new product launch. The Nike Free Running 5.0.

Nike: Run Americas

2007-05-10T10:39:00.000-07:00

Creative Developer: Nike Run Americas campaign.

Target: Freestyle Livin'

2007-05-09T10:33:00.000-07:00

Creative Developer: Target's Freestyle Livin' campaign featuring BMX'er living out of his van in a Target parking lot.

Xbox: Live Kiosk

2007-05-09T10:18:00.000-07:00

Lead Creative Developer: Video based campaign for Xbox Live. Created for in-store kiosks worldwide.

Nike: Joga 10

2007-05-08T10:25:00.000-07:00

Creative Developer: Joga 10 campaign for Nike South America featuring Ronaldinho.

Jerry Bonham Official Site

2007-05-07T15:49:00.000-07:00

Sometimes you just have to help out a good friend.
Launch Site